The founder's story
Life gets busy. Women often become the last name on their own list.
Between work, school, motherhood, relationships, and everything else that needs doing, the small routines that once made us feel put together quietly disappear- not because they stopped mattering, but because there was never a spare twenty minutes.
What I kept running into wasn't difficulty. It was confusion. Which style is right for my eyes? Which cluster goes where? How much glue is too much? Why didn't they last? Enough uncertainty that most women quit before they ever find out they're good at this.
In 2020, I stopped booking lash appointments because spending $125 every few weeks was no longer something I could justify. I went looking for a DIY alternative instead. Over the next few years, I tried countless cluster lashes and retention glues, searching for something that actually worked.
So I made the map. The Lash Book is numbered, ordered, and organized - three curated styles, every placement marked, everything in one place.
